IUNU develops computer vision and AI systems for controlled environment agriculture, specifically targeting greenhouse operations. Founded in 2013 by Adam Greenberg and Kyle Rooney, the company built LUNA AI, a platform that continuously monitors plant development using autonomous imaging rather than discrete sensor networks. The system tracks every plant in a greenhouse facility 24/7, scanning thousands of plants to build complete growth models that describe current conditions and predict future development trajectories.
The LUNA AI platform addresses the traditional greenhouse challenge of inconsistent, labor-intensive manual monitoring by applying manufacturing-style precision to biological systems. The computer vision stack analyzes plant imagery to generate both descriptive and predictive growth models, enabling growers to forecast harvests and plan operations based on quantitative data rather than observational estimates. The company claims the platform achieves what they term "unprecedented accuracy" in harvest forecasting, though specific performance metrics are not publicly detailed.
IUNU's technical approach sits at the intersection of artificial intelligence, computer vision, predictive modeling, and agricultural domain expertise. The architecture must handle the variability inherent in biological systems - different cultivars, environmental fluctuations, and growth anomalies - while maintaining consistent tracking across entire greenhouse populations. The platform combines autonomous data collection with human expertise to support operational decision-making, representing a hybrid model between fully automated systems and traditional human-in-the-loop agriculture workflows.
The company targets the controlled environment agriculture industry, where the structured greenhouse setting provides the consistent imaging conditions necessary for reliable computer vision performance. Greenberg's background includes co-founding a clean water startup and comes from a scientific family (his father was a botanist), bringing both entrepreneurial experience and domain familiarity to the agricultural technology space.