Harley-Davidson manufactures motorcycles and related products across a global dealer network spanning more than 100 countries, with manufacturing facilities in Wisconsin and Pennsylvania. The company's core product portfolio includes touring motorcycles, large-displacement cruisers, and three-wheeled trikes, supplemented by parts, accessories, apparel, licensing, and financial services for customers and dealers.
The company has established LiveWire as its electric mobility initiative, bringing battery-electric powertrains into production motorcycles. This represents a fundamental shift in powertrain architecture for a manufacturer historically centered on internal combustion engines, requiring integration of battery management systems, motor control electronics, and thermal management alongside traditional chassis and suspension engineering.
With over 120 years of manufacturing experience and a substantial global operational footprint, Harley-Davidson operates across multiple business domains: vehicle engineering and production, supply chain management for parts and accessories, dealer network logistics, and financial services infrastructure. The engineering challenges span both established motorcycle architecture - where incremental refinement and reliability over extended service life matter - and emerging electric vehicle systems where performance characteristics, range, and battery longevity remain active engineering problems in production environments.
